Are you using the right words to attract Real Estate Buyers?
Posted by Colleen Kulikowski, Licensed Real Estate Salesperson (716) 650-0051 on Oct 1, 2011 in For Sale By Owner, Tonawanda Homes
Buffalo Home Buyers react to words. Are you using the right ones to attract them?
Selling your home for the most amount of money and in the least amount of time is your goal when your Buffalo home is for sale. There are many factors that can affect the sale of your Buffalo home for sale including:
- The listing price of your home
- The condition of your home for sale
- Your home’s location
- Photographs available
- The words used to describe your home
Read Also: New study shows which words sell, and which don’t
What? The words used to describe your home may affect the sale of your home?
Recently there has been a lot of attention paid to advertising words and their affect on the final sale price of a home for sale. Western New York home sellers should pay attention to this when advertising their homes for sale. Here is a brief list of words that could have a negative effect on your home for sale:
- Motivated seller
- Foreclosure
- Good value
- As-is
- Clean
- Must sell
Words that help with the sale of your home include:
- Beautiful
- Gorgeous
- Gourmet
- Landscaping
- Move-in condition
- Handyman special
It appears that the best thing that sellers can do is state the facts and don’t overly state them. Real-estate listings, not unlike personal ads, are crafted to minimize blemishes and maximize perceived selling points.
Read Also: Western New Yorkers Home Resource Guide
Words help potential buyers make the decision to evaluate your home. Apparently the worst thing you can do is say you are motivated in your advertisement according to Ronald Rutherford’s 2000 paper Rea Estate Agent Remarks: Help or Hype?
Thinking of selling your Western New York home? Need assistance in purchasing your dream WNY home, call me at (716) 650-0051 or fill out the form below!
