Are you using the right words to attract Real Estate Buyers?

Posted at January 28, 2013 | By : | Categories : For Sale By Owner,Tonawanda Homes | 5 Comments
Buffalo Home Buyers react to words. Are you using the right ones to attract them?

Buffalo Home Buyers react to words. Are you using the right ones to attract them?

Selling your home for the most amount of money and in the least amount of time is your goal when your Buffalo home is for sale.There are many factors that can affect the sale of your Buffalo home for sale including:

  • The listing price of your home
  • The condition of your home for sale
  • Your home’s location
  • Photographs available
  • The words used to describe your home

Read Also:New study shows which words sell, and which don’t

What?The words used to describe your home may affect the sale of your home?

Recently there has been a lot of attention paid to advertising words and their affect on the final sale price of a home for sale. Western New York home sellers should pay attention to this when advertising their homes for sale.Here is a brief list of words that could have a negative effect on your home for sale:

  • Motivated seller
  • Foreclosure
  • Good value
  • As-is
  • Clean
  • Must sell

Words that help with the sale of your home include:

  • Beautiful
  • Gorgeous
  • Gourmet
  • Landscaping
  • Move-in condition
  • Handyman special

It appears that the best thing that sellers can do is state the facts and don’t overly state them.Real-estate listings, not unlike personal ads, are crafted to minimize blemishes and maximize perceived selling points.

Read Also: Western New Yorkers Home Resource Guide

Words help potential buyers make the decision to evaluate your home.Apparently the worst thing you can do is say you are motivated in your advertisement according to Ronald Rutherford’s 2000 paper Real Estate Agent Remarks: Help or Hype?


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About Colleen Kulikowski, Licensed Real Estate Salesperson (716) 650-0051

Colleen Kulikowski is a Licensed Real Estate Salesperson at MJ Peterson specializing in Western New York residential homes who doesn’t follow trends; she blazes new trails and is able to recognize industry trends and implement them to her client’s best interest. Colleen has created a unique following with one of the top local internet positions in the country generating thousands of leads for her team. Real Estate is a second career for Kulikowski who’s first career was in Information Technology and Data Warehousing working for such companies as Radio City Music Hall, Nabisco Foods and as a consultant in the Financial and Insurance industries. A strong background in technology and management provides her with keen analytical and sharp negotiating skills.

Comment

  • The Harriman Team

    August 6, 2008 at 11:32 pm

    I saw that same study, Colleen, and it made me wonder one thing:

    Why does “As-is” have an negative effect on the selling price, but not “Handyman special”?? Both terms sort of give the impression that the property needs work, at least to me they do. Could it be that “as-is” leaves no room for negotiation, whereas “handyman special” doesn’t? I know it’s late and I’m tired, but I don’t get it.

  • Colleen Kulikowski

    August 7, 2008 at 10:50 am

    Harriman Team — I think you nailed it. It is interesting to see how the words have different effect…

  • Buffalo Real Estate | Western New York Real Estate Advertising

    December 9, 2008 at 3:21 am

    [...] Are you using the right words to attract Real Estate Buyers? [...]

  • Buffalo Real Estate | Tips for Staging your home for Sale

    December 10, 2008 at 9:07 am

    [...] Read Also:  Are you using the right words to attract Real Estate Buyers? [...]

  • Commercial Real Estate Listings

    May 8, 2009 at 10:00 am

    Hello, Of all the stuff I’ve seen on commercial real estate listings your post on Real Estate | Words that Sell Real Estate in WNY is the best

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