Buffalo Real Estate | Search Buffalo Homes | Buffalo Homes for Sale | Buffalo Real Estate News | Buffalo Realty Source | Best Buffalo Homes
Are you using the right words to attract Real Estate Buyers?

Are you using the right words to attract Real Estate Buyers?

Buffalo Home Buyers react to words.  Are you using the right ones to attract them?

Buffalo Home Buyers react to words. Are you using the right ones to attract them?

Selling your home for the most amount of money and in the least amount of time is your goal when your Buffalo home is for sale. There are many factors that can affect the sale of your Buffalo home for sale including:

  • The listing price of your home
  • The condition of your home for sale
  • Your home’s location
  • Photographs available
  • The words used to describe your home

Read Also: New study shows which words sell, and which don’t

What? The words used to describe your home may affect the sale of your home?

Recently there has been a lot of attention paid to advertising words and their affect on the final sale price of a home for sale. Western New York home sellers should pay attention to this when advertising their homes for sale. Here is a brief list of words that could have a negative effect on your home for sale:

  • Motivated seller
  • Foreclosure
  • Good value
  • As-is
  • Clean
  • Must sell

Words that help with the sale of your home include:

  • Beautiful
  • Gorgeous
  • Gourmet
  • Landscaping
  • Move-in condition
  • Handyman special

It appears that the best thing that sellers can do is state the facts and don’t overly state them. Real-estate listings, not unlike personal ads, are crafted to minimize blemishes and maximize perceived selling points.

Read Also: Western New Yorkers Home Resource Guide

Words help potential buyers make the decision to evaluate your home. Apparently the worst thing you can do is say you are motivated in your advertisement according to Ronald Rutherford’s 2000 paper Rea Estate Agent Remarks: Help or Hype?

Thinking of selling your Western New York home? Need assistance in purchasing your dream WNY home, call me at (716) 650-0051 or fill out the form below!

Blog Widget by LinkWithin
If you enjoyed this Buffalo Real Estate article, make sure you subscribe to our RSS feed! You can also follow me on Twitter here. This site is provided to you by Colleen Kulikowski, Licensed Real Estate Salesperson at Turning Key Realty. Colleen specializes in the sale of homes in the Greater Western New York Region of New York state selling homes and condos in all eight WNY counties of Allegany, Cattaragus, Chautauqua, Erie, Genesee, Niagara, Orleans and Wyoming counties.