What do Great Artists and For Sale By Owners have in common?
Art Galleries fascinate me. I can spend hours and hours browsing an Art Gallery and never purchase a thing. Yes I want the many beautiful pieces of art, but I cannot afford them. Kinda sounds like a few buyers of Buffalo Real Estate that are shopping today? Open house shoppers are much like those that browse galleries — there are more people to appreciate what they see then serious buyers.
Artists, both famous and not, use Art Galleries to present their work to the right audience. They focus their time on what they do great which is to produce the works in the first place. Many of these galleries take 40-60% of the sale as their part in presenting, advertising and handling the many details of selling a piece of work.
What has happened in the art world is that the Internet has made art more accessible. With that why is it that Galleries are increasing in popularity? Because the artist knows how to maximize their time and put it to the highest and best use.
How does this apply to you – the for sale by owner?
Selling your home is much like selling a piece of artwork. There has been a lot of love and attention paid to it. It is highly personal and the value you see in it is not what others might see. There are many details that go into the and sale of it, that you might not be aware of.
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You will need to analyze the market and understand it on your own. You have to develop the buzz, advertise, show and negotiate complicated contracts. I am not saying that you are not capable of doing so, but at what cost to you, your family and your professional life? If the average days on market are closing in on 100 days on the market, do you really want to be spending at least 4 hours a day working towards that sale of your Buffalo home.
How much is your time really worth?
There has been a lot of talk about Disintermediation which is the cutting out of the middleman in Real Estate and we only take between 5-10% on a transaction that has greater impact in ones life than a piece of art. Artists can pay upwards of 60% to successfully sell their work.
Those that are good at what they do spend a lot of time in the latest technology, researching and networking. We earn what we ask for our services. So if you think that you are ready to sell your property, achieve the highest price possible with the least amount of stress, why not give your listing over to a Realtor® who is trained and armed with the means to achieve your Real Estate Goals?
Call me today at (716) 650-0051 to discuss the successful marketing and sale of your Western New York Home!
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