Open Houses don’t sell houses!

Just one thing we can do to assist to get your home SOLD is hosting an Open House. Most times though Open Houses don’t sell houses! There we said it.

But is that really true?

Well Let’s talk about how we approach to having an Open House. Expect that an Open House won’t sell your home. But some homes are sold through an Open House. An Open House is our opportunity to meet potential Buyers and start the home buying process with them. It might sell another home we have, and an open house we have elsewhere may just sell yours. There are no guarantees.

Let’s talk about the types of buyers that visit an Open House and how we look at them:

• Nosy neighbors – they just want to see what your home looks like – we like the nosy neighbor they might
  • know someone who might be interested in your home
  • they could be thinking of selling and checking us out
• Bored Shoppers – looking to do something on a Sunday Afternoon, especially if it is raining
• Current Sellers – listed with another agent. We encourage you to check out the competition, so we expect that a percentage of our visitors are doing just that
• Recent Home Buyers – checking out the market to reassure themselves that they got a good deal
• Folks looking for decorating ideas – you never know, they might walk in and fall in love and decide to sell what they have and buy your home
• Buyers ready to purchase a home! We can compare them to fruit, and like fruit they come in varying stages:
  • Green — they are ready to move, but something is holding them back, perhaps they have to sell an area home first
  • Semi-ripe — Qualified Buyer who is ready to purchase when they find the right WNY home
  • Ripe — These buyers are qualified, ready and must buy for one reason or another

Understand that we will take cues from the potential WNY Buyers that are visiting your home at our Open House. These buyers could be moving up, downsizing, they could be relocating, just wanting to move across town or they could be investors. Each have a different level of readiness to buy a home. If your home is not what they are looking for we are going to try and help them finding the perfect home. We will be pitching your home at our other Open Houses if appropriate to the buyer.

Now that you understand that Open Houses are just one aspect of getting your home SOLD. Interested in selling your WNY area home? Call us today at (716) 650-0051 to discuss how we can put a SOLD sign in your yard! Would you like to know what your home is worth in today’s Market? 

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