Newspaper advertising and your home for sale
Posted by Colleen Kulikowski, Licensed Real Estate Salesperson (716) 650-0051 on Apr 28, 2012 in Home Seller Resources, Newfane, Olcott & Wilson
WNY Homeseller: Will you advertise my house in the Buffalo News and Niagara Gazette weekly?
NO!
Advertising your home for sale is different today. Times are changing and so are the are searching for a home in Western New York. The Buffalo News and the Niagara Gazette at one point in time were the most efficient way to get your home in front of a buyer. That was then, this is now. Today, the Internet is the most efficient manner of getting a home in front of potential Western New York buyers.
Read also: Understanding Internet Marketing
Newspaper advertisements are limiting:
- Reality is this, we don’t get phone calls on newspaper and magazine ads, we do get calls on our advertising efforts on the Internet, listing your home on the MLS and sign calls
- Newspapers are single use, once done with them the consumer throws them out
- Newspaper advertising is expensive and results in short ads that tend to lack the ability to grab the reader’s attention
- Serious buyers are not looking in the paper with today’s technology at their finger tips, there is a National statistic that shows about 80% of buyers are looking online when searching for a house.
Did newspaper ads work in the past, yes. Do they work in today’s market? No, they do not. Will I post an ad in the paper just to appease you? No, I will not. I can, however; give you great exposure on the Internet reaching the 80% of Western New York buyers searching for homes. We advertise on a variety of sites, and we also write about our listings on the Internet.
Thinking of selling your Erie County home? Interested in finding out the current market value of your single family home, condo or investment property? Then call www.BestBuffaloHomes.com at (716) 650-0051 to discuss what is happening in today’s Western New York Real Estate Market. We would be happy to give you a personalized Comparative Market Analysis for your home or assist you to purchase a home. View additional WNY Market Area Statistics here.
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All Statistics are gathered from the Buffalo Niagara Association of REALTORS®. Properties found on this Web site may be listed with a brokerage other than the owner of this site and are displayed here via the Internet Data Exchange (IDX) system of this broker’s MLS. All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing nor displaying broker shall be responsible for any typographical errors, misinformation, misprints, and shall be held totally harmless. © 2012 Western New York Real Estate Information Services (WNYREIS), LLC. All rights reserved.
