Newspaper advertising and your home for sale 6

WNY Homeseller: Will you advertise my house in the Buffalo News and Niagara Gazette weekly?


Advertising your home for sale is different today.  Times are changing and so are the are searching for a home in Western New York.  The Buffalo News and the Niagara Gazette at one point in time were the most efficient way to get your home in front of a buyer.  That was then, this is now.  Today, the Internet is the most efficient manner of getting a home in front of potential Western New York buyers.

Read also: Understanding Internet Marketing

Newspaper advertisements are limiting:

  • Reality is this, we don’t get phone calls on newspaper and magazine ads, we do get calls on our advertising efforts on the Internet, listing your home on the MLS and sign calls
  • Newspapers are single use, once done with them the consumer throws them out
  • Newspaper advertising is expensive and results in short ads that tend to lack the ability to grab the reader’s attention
  • Serious buyers are not looking in the paper with today’s technology at their finger tips, there is a National statistic that shows about 80% of buyers are looking online when searching for a house.

Did newspaper ads work in the past, yes.  Do they work in today’s market?  No, they do not.  Will I post an ad in the paper just to appease you?  No, I will not.  I can, however; give you great exposure on the Internet reaching the 86% of Western New York buyers searching for homes via the Internet.  We advertise on a variety of sites, and we also write about our listings on the Internet. 

Thinking of selling your Erie County home? Interested in finding out the current market value of your single family home, condo or investment property? Then call at (716) 650-0051 to discuss what is happening in today’s Western New York Real Estate Market. We would be happy to give you a personalized Comparative Market Analysis for your home or assist you to purchase a home. View additional WNY Market Area Statistics here.

What about one of these homes?


All Statistics are gathered from the Buffalo Niagara Association of REALTORS®.
Properties found on this Web site may be listed with a brokerage other than the owner of this site and are displayed here via the Internet Data Exchange (IDX) system of this broker’s MLS. All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing nor displaying broker shall be responsible for any typographical errors, misinformation, misprints, and shall be held totally harmless. © 2014 Western New York Real Estate Information Services (WNYREIS), LLC. All rights reserved.

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About Colleen Kulikowski, Associate Real Estate Broker (716) 650-0051

Colleen Kulikowski is an Associate Real Estate Broker with J. Philip Real Estate specializing in Western New York residential homes who doesn’t follow trends; she blazes new trails and is able to recognize industry trends and implement them to her client’s best interest. Colleen has created a unique following with one of the top local internet positions in the country generating thousands of leads for her team. Real Estate is a second career for Kulikowski who’s first career was in Information Technology and Data Warehousing working for such companies as Radio City Music Hall, Nabisco Foods and as a consultant in the Financial and Insurance industries. A strong background in technology and management provides her with keen analytical and sharp negotiating skills.

6 thoughts on “Newspaper advertising and your home for sale

  • Dan

    It’s popular these days for Real Estate professionals to profess that newspaper advertising is dead. They hope it dead so they don’t have to spend money on it to reach buyers and satisfy sellers. Of course most people use the internet to search for homes. Its easy, convenient. But internet listings are also invisible to potential buyers until they engage in the home shopping process. Good newspaper ads, those that follow basic principles, cause newspaper readers to move from cold prospects to warm prospects. Other media does that too. Radio and TV ads cause real estate shopping to become top of mind. Newspapers ads put your message in front of thousands of adults who read the newspaper for news and advertising information. Realtors are paid a lot of money to market your home. Should they invest some of that marketing in newspaper to reach people who are entering the market?

  • Colleen Kulikowski Post author

    Dan — I personally find newspaper advertising expensive and I do not get people to contact me. I get regular leads from my Internet presence. I prefer to use the method that works….

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