How to advertise your Western New York home!

Want to sell you home for top dollar and fewest days on the market?

Good news, we have the same objective! A short meeting with me, could save you MONTHS of aggravation! Marking your home for sale is not just put it on the MLS and that is it. It takes a lot of effort that many Real Estate professionals just don’t do. It starts with the pricing of your home for sale and then the Real Estate advertising of your home for sale.

Advertising Real Estate is changing dramatically with technology. We can tell you what does not work today to advertise your home for sale in Western New York:

Magazine Ads – They do not work. Many times these ads must be placed weeks before print, and frustrated home buyers do not trust them for accurate information. Pick up a real estate magazine and compare it to one from a year ago. Notice how much smaller these ads are, as agents stop throwing away money because it does not work in getting homes sold.

Print Ads – They do not work.  It is just one tool in your home sale.  You’ve seen the full page ads in the Buffalo News and the Niagara Gazette. It is a recruitment tool for the office to entice agents to join them because they get floor time. The numbers listed in newspaper ads are usually for the office. These ads are to capture potential buyers.  Yes it gives you additional exposure, and again, it should not be the only advertising done.

Web Sites - The largest problem with most Western New York websites for Realtors® is the they cannot found by the public. Secondly they rely on sites that send them leads instead of creating content that pulls the consumer to them. Other sites are what we call ˜ego site’- all about the agent and how great they are. Reality is Buyers are looking for homes for sale. The last thing about websites are that they are not easy to navigate. So ask yourself, can you find the website of your Realtor® on the search engines?   And when you get there is there current information for buyers answering their questions.

What Works to get your home sold:

• Homes for sale priced correctly for the market
• Web Sites. 80% of buyers looking for homes hit the internet first!
• The sign out front
• Just listed mailings to a targeted group right for your home
• Networking with Realtors® and Mortgage Professionals, this is a business of networking and putting buyers and sellers together
• Networking with members of the community, how well you can create the buzz and interest in your home for sale is very important
• Correctly listing your home on the MLS with correct data